With sustainability becoming an absolute buzzword over the past few years, many companies are jumping on board the green train. However, all is not as positive as it seems, since one issue has arisen in the form of greenwashing. Paying lip service to sustainability has become very common. But beware, if a company is caught engaging in greenwashing, they will lose their customers’ trust and loyalty, which ultimately affects their bottom line.

The EU is introducing a new law that none of the products being sold in the EU can contribute to deforestation. Why did the EU make this decision and what does it mean for your products? Let’s take a closer look!

Whether you are a retailer or an F&B brand, you will quite certainly have come across the term Science-Based Targets (SBTs) before. SBTs have grown increasingly important over the past years as part of the toolkit to tackle the climate crisis and skyrocketing emissions. But what does the term SBTs actually refer to?

Irgendwie eine komische Tradition. Ein Baum wird großgezogen, gefällt, ins Haus gestellt, geschmückt und ein paar Tage später wieder entsorgt. Weihnachten ohne Weihnachtsbaum? Das muss nicht sein.

Transparency is not a choice anymore.

They will soon face similar challenges. Who will become the Tesla of grocery retail?

And how they can overcome these challenges.

At the moment, the carbon footprint is a commonly used metric of climate change impacts and environmental sustainability. When applied to products, it adds up emissions of materials, energy consumption and transportation. Interest in carbon labelling has drastically increased, as companies are rushing to appease increasingly environmentally conscious consumers, who demand transparency regarding their purchases.

Consumers want it, regulators will enforce it: transparency around your product impact is quickly becoming unavoidable. Almost 69% of shoppers want to know more information on how your product can contribute to a better planet. Meanwhile, governments and institutions are preparing laws that will make disclosing information to consumers about your value chain obligatory.