Master your brand impact through a simple, quick and affordable LCA

Following the COP26 climate summit in Glasgow in 2021, companies couldn’t wait to showcase their sustainability achievements. However, only a year later at COP27, there was a noticeable hesitancy among companies to publicise their sustainability data. The term "greenhushing" has been gaining more traction to describe this phenomenon. Why has geenhushing quickly become a considerable trend? And why is engaging in greenhushing risky business for brands? Today we would like to answer these burning questions.

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H&M, The Gap and Primark – these fast fashion companies have had their share of child labour scandals in the past, but they are not the only industry that has come under fire. Over the years, many large and internationally known food companies have been found to have a supply chain riddled with ethical sourcing issues and human rights violations. One particular area that has been making continued negative headlines is the chocolate industry.

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On March 22nd 2023, the European Commission (EC) announced a proposal called the "Green Claims Directive", which aims to stop companies from falsely advertising their products as environmentally friendly.

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