Non-sustainable production and consumption are largely fuelling two of the major global challenges of our time - the biodiversity and climate crisis. Although there has been an increase in more conscious consumers, as well as sustainable producers, in recent years, the lack of information, trust, and connection between these two groups is hindering the extensive climate action needed to increase biodiversity and reduce the impact of climate change.
Our team of highly motivated, entrepreneurial minds has, therefore, come together to create a product which addresses both these issues.
in 2019 Markus stepped back from his role at the SaaS-scaleup Zoovu (pka SMARTASSISTANT) - which he had founded 13 years earlier and helped scale to a 150+ team members, $25M+ VC-funded global market leader as it’s founding CEO. He took some time off to travel with his family and during that time had the opportunity to learn about the impact climate and biodiversity crisis will have on his own life and the life of his kids. At that point he decided to fully leverage his experience, his network and skills on helping to mitigate the worst - as a father, as an entrepreneur, as an early stage impact investor and as a citizen. Once back to civilization he started to look for like-minded entrepreneurial minds and got inoqo started
Helene started her career in 2004 in China at adidas. She took different key roles in retail operations, trade marketing and CRM and established the online business division. She accepted the challenge from Gucci to establish the very first online luxury store in China and after 10 years in Shanghai, she took a senior role in Gucci Headquarters in Italy as digital director. One of her major milestones includes the successful redesign & replatforming of the new gucci website, launched in 26 countries, in 10 languages and with localized operations. During her time in China, she witnessed the devastating effects of pollution on nature and health and started to raise interest in sustainable development. However it is only after the birth of her children that she decided to quit the fashion industry and dedicate herself to a project with purpose.
Bernhard is CTO of the diabetes app provider mySugr (acquired by Roche in 2017) with currently approx. 200 employees), which he joined as one of its first employees and is responsible for building the technology that’s currently used by millions of users in 70+ countries. Before joining mySugr, Bernhard has spent several years in academia, working on semantic systems, ontologies and knowledge representation, and in- formation extraction. After that, he co-founded Gnowsis.com where he has developed collaboration and productivity utilities by making use of ontologies, knowledge graphs, and semantic search. At inoqo he oversees all software development efforts (including mobile and Web development), is responsible for the overall technology strategy and roadmap, and operates inoqo’s cloud infrastructure.
Doris has a broad knowledge of environmental sciences, with experience in water engineering, sustainability, and management. She is passionate about sustainable development, the environment, and development cooperation. Doris studies Environmental Engineering and Water Management intending to improve people’s lives and livelihoods while preserving natural ecosystems. With the increasing awareness of the effects of anthropogenic activities on the natural ecosystem, Doris saw the need to complement this knowledge with a further degree in business – not only to observe and assess the effects of land degradation and pollution but also to counteract unsustainable resource consumption. She has engaged with key topics such as corporate responsibility and the circular economy within her master’s degree in Management at Cranfield University.
Simon studied physics and has a broad background in environmental technologies and data science. As part of his endeavour to figure out how the world works, he expanded his view from the physical to the cognitive realm, which forms his interdisciplinary playground to act on the greatest leverages for societal and systemic change. He is convinced that lowering our communication barriers and being more transparent about our motives, as well as openly sharing our mutual motivations, we as a society will be able to build the necessary solutions for a sustainable and resilient future. By solving the environmental crises he hopes to also contribute to other pressing issues that he feels morally obligated to. This he hopes to achieve with inoqo.
Elisa started her career in social entrepreneurship and innovation before joining WWF Austria in 2017. There she works as a program manager in the area of climate & consumption. In addition to managing the innovate4nature idea and start-up competition on the topic of biodiversity, she advocates for a sustainable transformation of the economy in bilateral projects with companies such as IKEA and SPAR. In addition, she is an expert and spokesperson for the topics of plastics & circular economy at WWF Austria. With the co-founding of inoqo she wants to contribute further to a sustainable transformation of our production and consumption patterns. Due to her studies in Environmental Sciences and Sustainable Business Management (M.Sc.) at Utrecht University and her several years of experience in the sustainability and innovation field, Elisa is responsible for the impact area of inoqo.
To ensure the quality and scientific reliability of our methodology, we have surrounded us with experts in the field who constantly guide us.