The Empowering Consumers Directive (EmpCo) targets greenwashing by requiring every environmental claim to be clear, specific and provable. Labels such as “eco-friendly,” “green,” “climate friendly,” or “biodegradable” cannot be used on their own. They are only acceptable when backed by recognised, excellent environmental performance.

With an increasing focus on well-being, consumers today are elevating protein to a key role in modern diets. "High-protein" has become an influential buzzword, significantly swaying purchasing decisions as people actively seek to boost their intake.

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inoqo and Wageningen University & Research (WUR) are collaborating on an eighteen-month project to develop a clear and consistent approach for food and beverage companies to measure, report, and improve product-level sustainability. The project—Future of Labelling (FULAB): A Multidimensional Food Impact Labelling System Including Biodiversity and Packaging—builds on inoqo’s existing climate footprint calculations by incorporating biodiversity and packaging. All impact areas will be integrated into a single, shared data system that supports internal reporting, regulatory disclosure, and, where relevant, consumer-facing labels.

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