What if you could easily reduce the climate impact of your groceries with a single app?

inoqo is your personal lifestyle app that helps you combine environmental and social responsibility with your daily grocery choices.

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how we do it

Caring about the planet has never been so easy.

To care about the planet is one thing. Acting, on the other hand, requires research, knowledge and a plan, and all that comes at a significant amount of effort. Fortunately we're here to help. Here is how.

1

Share your environmental and social priorities with inoqo.

First, you can share with inoqo what truly matters to you. Whether it's your environmental and social preferences, or dietary requirements, we give you a range of options to choose from to create comprehensive guidelines that enable inoqo to help you shop in line with your priorities.

2

Track your shopping

Share your in-store and online grocery shopping basket with inoqo through our passive tracking technology (without you having to scan individual products!) and let us do the magic. We'll tell you what's the overall impact of your shopping - including its carbon footprint, as well as highlight individual items that might not be aligned with the values previously defined by you.

3

See the difference you've made.

inoqo enables you to experience and enhance the positive change that you bring to the world. We'll show you how to reduce the carbon footprint of your shopping and the positive impact that your daily grocery choices could have on biodiversity, social justice and your own wellbeing.

4

We're stronger together!

Let's face it - good habits are hard to form. Fortunately, we go an extra mile to keep you motivated. By allowing you to join teams we not only make the challenges more fun, but also make the goals more achievable - after all, we're stronger together!

5

Learn more and take a challenge

Everyone knows about the importance of eliminating single use plastic. However did you know that the diversion of water for almond fields in California is causing huge troubles for wild salmons? We’ll give you access to the latest scientific findings and empower you to take action right away. Because every time we spend money, we’re casting a vote for the kind of world we want to live in

1

Share your environmental and social priorities with inoqo.

First, you can share with inoqo what truly matters to you. Whether it's your environmental and social preferences, or dietary requirements, we give you a range of options to choose from to create comprehensive guidelines that enable inoqo to help you shop in line with your priorities.

2

Track your grocery shopping.

Share your in-store and online grocery shopping basket with inoqo through our passive tracking technology (without you having to scan individual products!) and let us do the magic. We'll tell you what's the overall impact of your shopping - including its carbon footprint, as well as highlight individual items that might not be aligned with the values previously defined by you.

3

See the difference you've made.

inoqo enables you to experience and enhance the positive change that you bring to the world. We'll show you how to reduce the carbon footprint of your shopping and the positive impact that your daily grocery choices could have on biodiversity, social justice and your own wellbeing.

4

We're stronger together!

Let's face it - good habits are hard to form. Fortunately, we go an extra mile to keep you motivated. By allowing you to join teams we not only make the challenges more fun, but also make the goals more achievable - after all, we're stronger together!

5

Learn more and take a challenge.

Everyone knows about the importance of eliminating single use plastic. However did you know that the diversion of water for almond fields in California is causing huge troubles for wild salmons? We’ll give you access to the latest scientific findings and empower you to take action right away. Because every time we spend money, we’re casting a vote for the kind of world we want to live in

why we do it

Our decisions matter.

Two-thirds of the CO2 emissions and loss of biodiversity on our planet can be directly linked to the consumption decisions you and I take every day. More and more of us realize that the climate and biodiversity crisis are a massive threat to our future and want to do something about it. However we lack information, transparency and guidance. Our mission at inoqo is to change that. Together we will build a global movement and safeguard our future!

how it all started

In 2019 Markus stepped back from his role at the SaaS-scaleup Zoovu (pka SMARTASSISTANT) - which he had founded 13 years earlier and helped scale to a 150+ team members, $25M+ VC-funded global market leader as it’s founding CEO. He took some time off to travel with his family and during that time had the opportunity to learn about the impact climate and biodiversity crisis will have on his own life and the life of his kids. At that point he decided to fully leverage his experience, his network and skills on helping to mitigate the worst - as a father, as an entrepreneur, as an early stage impact investor and as a citizen. Once back to civilization he started to look for like-minded entrepreneurial minds and got inoqo started…

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Help shape the change

If you're looking for a job with a mission, you're in the right place. At inoqo we're always on the lookout for talented individuals who want their career to reflect their values.

See available jobs

"

After 15 years of experience in leadership positions at Adidas, Gucci and other multinational companies across the globe, I finally found the perfect match at inoqo: a world class team and purposeful globally scalable product

Hélène

"

"

I am excited to participate in driving inoqo's innovative technology forward, leveraging science and data to enable consumers to track their ecological impact and encourage them to lead a more sustainable lifestyle

SIMON

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"

At inoqo, I value most my personal learning and development within an amazing team of people with very diverse professional backgrounds - but the same shared vision: we are all striving to have a great positive impact on this planet.

Doris

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"

I'm excited to support inoqo and apply my know-how from WWF to create solutions for the biodiversity and climate crisis

Elisa

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"

Technology can solve many problems, but ultimately change is driven by people. inoqo provides technology that enables all of us to make sustainable decisions.

bernhard

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JOIN THE movement

Sign up and join the waiting list.

We're working hard to bring you the product that you deserve. In the meanwhile, we ask you to join the waiting list and we promise to keep you updated!

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What others say about us.

Much like anyone, we also like to be noticed. If you're interested what others write about us, take a look at articles below!