European grocery retailers are starting to treat the protein transition as a core lever for both climate and nutrition strategies. The webinar showed that it is now possible to monitor and steer the plant vs animal protein balance even when supplier data is incomplete, and to translate this into concrete assortment actions.
Our webinar, “From Planetary Health Diet to Retail Basket: Rebalancing Protein Sales for Impact,” brought together Julian Cottee, Senior Corporate Engagement Manager at ProVeg International, Anke van ’t Klooster, Protein Transition Expert at the Green Protein Alliance, and Luise Lehfeldt, Retail Partnership Manager at inoqo, to show how data-driven approaches were helping retailers manage protein transitions at scale.
You will learn:
- Why the protein transition was becoming a core retail strategy
- How the Planetary Health Diet and Protein Tracker guided category targets and data-driven insights
- How inoqo’s Ingredient Composition Algorithm (ICA) enabled accurate, scalable measurement of composite products
- How to turn measurement into action through assortment planning, product reformulation, pricing, promotions, and consumer communication
Plus, Q&A with the experts.
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