Make sustainability claims that resonate, comply, and drive impact. In this practical session, we connect product-level impact data to consumer-facing labels, clarify what EmpCo changes, and share concrete do’s and don’ts to avoid misleading claims and greenwashing.
Speakers
- Martin Ranninger, Co-Director, V-Label
- Markus Linder, Co-Founder & CEO, inoqo
- Dr. Constantin Eikel, IP & Advertising Partner, Bird & Bird LLP
What you’ll learn
- EmpCo in practice: clear examples of compliant vs non-compliant claims, common pitfalls, and how to prepare your portfolio for 2026.
- How labels shape consumer behaviour, and how certifications like V-Label help consumers, producers, and retailers meet rising plant-based demand while strengthening sustainability strategies.
- How to turn product impact data into credible claims: using PCFs, primary supplier data, and packaging metrics to substantiate, compare, and communicate product performance.
.png)
.png)
.png)
.svg)
.png){kind=logo}
