Across Europe, grocery retailers were reshaping their protein portfolios, with many committing to increase the share of plant-based protein in their sales. By integrating protein targets into their climate and nutrition strategies, retailers were turning sustainability goals into concrete category actions that delivered both environmental and commercial value.

Speakers
- Julian Cottee, Senior Corporate Engagement Manager at ProVeg International
- Anke van ’t Klooster, Protein Transition Expert at the Green Protein Alliance
- Luise Lehfeldt, Retail Partnership Manager at inoqo

What you’ll learn
- Why the protein transition was becoming a core retail strategy
- How the Planetary Health Diet and Protein Tracker guided category targets and data-driven insights
- How inoqo’s Ingredient Composition Algorithm (ICA) enabled accurate, scalable measurement of composite products
- How to turn measurement into action through assortment planning, product reformulation, pricing, promotions, and consumer communication