Frequently Asked Questions

What is the mission from inoqo?

Our mission is to empower people to live more consciously by providing them evidence-based information on the impact of their lifestyle on people and the planet, as well as to guide them in their behavior by recommending more sustainable products and services.

Is inoqo a completely independent application?

Yes, inoqo is completely independent. Our data is purely based on scientific and factual data and not influenced by manufacturers, brands or any institutions.
1) We are in the process of setting up a scientific advisory board, that will consist of recognized scientists and experts, monitoring our approach and ensuring that our product ratings and recommendations are unbiased and purely based on the latest scientific evidence available.
2) We strictly distinguish between sustainable content/recommendations and clearly marked sponsored ads or sponsored content. Our impact data team is completely independent from the commercial side of the business and is purely coming up with it's analysis and recommendations based on the latest scientific evidence available. To give an example: Although you might find sponsored ads for organic soft drinks on inoqo, you'll also learn that the most sustainable drink out there is tap water. Ultimately sustainability is a continuum and not a black-white decision and we always leave it up to our users to decide how far they want to go.
3) Earning and maintaining the trust of our users is our greatest asset, and we have internal processes in place that ensure that we protect our trustworthiness.

Where is the app available?

The app is at the moment only available for users living in Austria, we are planning to roll it out to other countries soon.

What does inoqo do with your personal data?

We take data privacy very seriously. We only use your individual personal and grocery shopping data to provide you with feedback on the environmental and social impact of your consumption.  We do not sell any individual personal or users data to any third party. We make aggregated and anonymized data available to show teams on inoqo which progress they have made and we share aggregated and anonymized data with food producers to help them make their products more sustainable. This way they can learn which percentage of their users refuse to purchase their product because it contains barneed eggs or non certified palm oil and allows them to come up with business cases for making their products more sustainable. You can find our entire data privacy policy page here

Can I use inoqo anonymously?

Yes! You can use our guest mode which is totally anonymous.

How do the in-app challenges work?

inoqo proposes an environmentally friendly challenge every month. Challenges are communicated in our weekly newsletter and the app. You have the option of registering for the challenge directly in the app or the email. The challenge runs until the end of the month, so you must complete the challenge before the last day of each month to win. If you successfully pass the challenge, you will receive 4 cashback vouchers from local, sustainable brands that are valid for 2 weeks. If you buy a product from the selected voucher brands in the next 2 weeks and scan the corresponding receipt in the inoqo app, you will receive the voucher amount back to your bank account. There are three ways to receive your cashback amount: 1) by providing your bank details 2) by providing your PayPal account details 3) by donating to a selected charity project.

Where do we get our data from?

The animal welfare and biodiversity impact of food and beverage products within inoqo are currently covered through qualitative information originating from a broad set of reliable data sources.

Product data
We use databases such as GS1, as well as product data provided by individual retailers and food brands to get access to data about the ingredients, allergens, packaging, etc. of food products. This data is consequently mapped with other data sources to estimate the environmental and social impact of products. Next to using publicly available data as a basis, we will soon give food producers the opportunity to provide us with additional data about their products. They will be able to share with us where the ingredients they are using originate from, under which standards (e.g. organic, free-ranged, etc.) they have been produced as well as information about production, transportation and packaging. If a producer decides to not share data with us we will calculate the impact based on “worst-case” scenarios (e.g. non-certified palm oil, caged eggs, etc.) and inform our users that the given brand has not provided data to us, but that the respective product may worst-case  contain ingredients that are not aligned with your personal preferences. This way, brands that are transparent with regards to the ingredients used in their products have a higher chance to be in line with the values of our users and consequently are more likely to be purchased. This way we provide a positive incentive for brands to be more transparent and can make sure that we recommend the most sustainable products out there. By doing so we ultimately would like to create a culture of transparency within the food industry.

Independent organizations and research institutes
inoqo relies on data and information provided by renowned organizations (e.g. WWF, Albert Schweitzer Stiftung,...) and research institutes (e.g. IFEU).

Scientific publications
Our team is constantly researching and enriching our databases based on the latest scientific publications and reports. Studies and data often vary in the scope and system boundaries of their methodology and are used by us as input very cautiously.Inoqo pays attention to the credibility of experts and databases and ensures that they come from independent and governmental institutions. For example, inoqo uses information from European environmental ministries (e.g. Bilans GES), the database Our World in Data, the Albert Schweitzer Institute as well as from several environmental NGOs (e.g. Greenpeace and WWF).

LabelsLabels demand for certain minimum standards in food production. We are therefore analyzing  trustworthy and certified  labels and standards and extract the specific information that is relevant for you as a user. To give an example, a pork product that’s certified with the Austrian AMA organic seal originates from a pork that has not been fed with soy from the Amazon.However, as there are now several hundred different eco-labels, private labels and quality seals, it is often difficult for consumers to know which labels and actors they can trust. Inoqo has therefore worked its way through the seal jungle and extracts the standards that a label stands for in detail. Here and here you can find more information about the credibility of quality seals, the criteria by which a product is judged and whether this assessment has been verified by independent experts.
Quality labels that inoqo refers to include:DemeterNaturland Fair AMA Organic Seal EU Organic ASCMSC

To give an example: If you care about animal welfare and you buy an organic chicken, you will receive following message: “Dieses Bioprodukt garantiert Hühnern etwa doppelt so viel Platz in der Haltung als konventionellen Masthühnern.”

Disclaimer: We are humans, so mistakes can happen. If you come across information that seems implausible to you, please contact us at or via our feedback form in the app.

How is the CO2 impact of my grocery purchases calculated ?

We currently calculate the CO2e impact of food and beverage products  based on product category specific CO2e data, which means, individual products are assigned to the product category which is describing them best with regards to their CO2 impact. The CO2e values are consequently multiplied by the weight of the respective product and displayed in the app. In practice this means that currently we for example show the same CO2 estimate for every 3,6% milk product within inoqo, irrespective of its origin, packaging, way of production, etc. However as a user you are able to specify that you prefere e.g. local milk, organic milk, etc and consequently will be notified in case a product you purchased is not in line with your preferences. At the current state of technology providing CO2 data on a category specific level is the only scalable approach available that allows us to cover the hundreds of thousands of food products available and in practice in most of the product categories the CO2 values within one and the same category are comparable. In other words, it makes a huge difference whether you purchase oat milk or cow milk, while there is little difference in terms of CO2e between a liter of organic milk from Austria in comparison to a liter of conventional milk from Ireland. However this is just the starting point for us. By using inoqo on a regular basis you support our efforts to make our data more and more reliable and accurate over time and to move towards product specific CO2e estimates in the mid-term.

Are your CO2 values always going to be right?

No, assessing the sustainability of food products is a highly complex and challenging endeavor. Variability in the data sets amongst various research institutes and publications differ considerably. Sustainability is a multidimensional concept and there is not always one right answer, but we are giving our best with providing  impact data of products based on the latest scientific findings available. Even though we can not guarantee that each individual value will always be right, we can guarantee our users that the overall impact of their consumption decisions will be significantly improved when following inoqo’s recommendations. At inoqo we have the opinion that it’s much more important to incrementally start bringing transparency into the food industry. Even if this means sometimes accepting imperfect results, rather than risking another lost decade of personal climate action, while searching for the perfect solution of the problem that we are aiming to solve.

Still open questions?

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