What is Inoqo?

Inoqo is an innovative new service that connects hotels with travelers needing last-moment accommodation in a specific city.

Through this service, hoteliers can quickly and effectively distribute truly distressed inventory to a highly targeted audience of last-moment travelers, without compromising rate parity. Offers on our website have a maximum lead time of 48 hours!

Inoqo leverages the "real-time" nature of Twitter to distribute and promote these deals to travelers seeking last-moment accomodation in a specific destination. Travelers follow city specific Inoqo Twitter accounts to receive appropriate hotel offers. More info.

Why does my hotel need this service?

Travel trends in the current economic climate:

• Occupancy is down
• Last-moment booking is up
• Average daily rates are down
• Booking lead times are getting shorter
• Weekend and short haul breaks are up
• New distribution methods are being explored
• Social networks are driving more travel traffic online
• Rates are being protected via the promotion of bundled value packages

If you're looking to increase your occupancy, retain price parity, and up-sell your hotel's amenities/serivces, then our powerful new service is the perfect supplement to your existing distribution and revenue management strategies.

Top benefits

• Resell last-moment cancellations or regular rooms that would otherwise go empty
• Offer packages with as little as three hours to go before check-in
• Target active customers with urgent accommodation requirements
• Permission based marketing to target audience with excellent demographics
• Generate savings using cost effective service
• Employs accepted hotel business practices

How Inoqo works

• Create a Hotel Manager account on the Inoqo.com extranet
• Load unique packages for Inoqo (we make this quick and easy)
• Our technology platform distributes the offers to Twitter and Inoqo.com
• Guest places the booking
• Payment is pre-paid and there is a non-cancellation policy due to limited time period and unique package
• We notify you about the booking immediately
• Guest arrives at hotel

Next steps

• Open a Hotel Manager account and load your hotel. Inoqo is free to join and operates on a commission basis, ensuring you only pay for business received.
• Our staff will then review your hotel details, and may get in touch if anything is unclear.
• Once your hotel is approved, you can add offers via our extranet at any time.

Common questions

What if my CityStream is not listed?

Please feel free to register your hotel no matter where it is. We're launching new CityStreams all the time, and will endeavour to launch yours as soon as possible.

What are the costs for my hotel?

We've set our pricing to be extremely competitive.

• There are no up-front costs to list your hotel
• We charge a commission of 15%
• This commission is only charged on the rack rate (what you normally list the offer for), or the rate we advertize - whichever is lower.
• This means you do not pay commission on any complimentary items you add to the package, and are not penalized for discounting.

What if my hotel already has a Twitter presence?

That’s great. Inoqo supplements your existing marketing message by providing an additional audience who may not be following your hotel’s Twitter stream, but are specifically looking for hotel accommodation in your city.

We forward a copy of all your package tweets to you the moment the offer goes live. If you want to inform your hotel followers of the offer you can simply copy it into your hotel’s Twitter stream. Or even easier, we can publish our tweets directly into your existing stream.

Is Inoqo just for hotels?

No - Inoqo is well suited to all property types - hotels of all sizes, B&Bs, guesthouses, inns, lodges, motels, resorts, etc. Try us - there's no setup costs.

Further questions

If you have any questions not addressed here, please get in touch and we'll get back to you as soon as possible.